Speak

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If you’re an expert in your field, seek out ways to get in front of large groups of people. Great ways to do this are to offer to speak at chamber events, at tradeshows, or for the small business administration in your community. These organizations are always looking for speakers for one event or another, and if you’re a fit they’ll be glad to have you. Be sure that within your presentation or handouts that you have your website address clearly defined so that the audience has a way to find you following the event.

Typically these types of events are not a commercial for your business, but rather they’re intended to provide education for the audience. So refrain from being too “salesy” during your presentation, but be sure that at some point the audience is clearly told who you are and where to find you in case they’re interested in following up with you after the presentation.

Don’t fall into thinking it always takes money to market your website and your company. Implementing one or more of these strategies may help you to drive more traffic to your website, increase your search engine rankings, and grow your business. Through the process you’ll also meet new people and build new relationships that could prove valuable ongoing.

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