Maximize Everyday Touch Points

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Simply put, your website address could be in front of more people on a daily basis. Take advantage of everyday touch points with potential customers, particularly if you are in a business-to-consumer industry.

Be sure to print your website on all customer materials, such as receipts, invoices, envelopes, and boxes. Put your website address in your email signature, and be sure that your email program includes the signature on all new emails as well as replies and forwards.

If you have a consumer-oriented service business, put your website address on your car and on your storefront or sign (almost free!).

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